This week we are celebrating #IWD2021 and the International Women’s Day theme #ChooseToChallenge, by shining a spotlight on the amazing women that work at Muse.
Name: Julia Moiseeva
Role: Growth Lead
Question 1: What does International Women's Day mean to you?
I grew up celebrating International Women’s Day and I’m very pleased to see that the Western World has finally embraced and acknowledged it. To me, IWD has always been a day to celebrate and appreciate our mothers, daughters, wives and sisters. But more importantly, we don’t need a day or a month each year to focus on advocating equality and opportunity for women. These concepts must become second nature to our society. I hope that very soon IWD itself will become a happy celebration of how far we have come, rather than how much more we need to achieve.
Question 2: This years theme is #ChooseToChallenge. A campaign to raise awareness against gender bias and inequality. What are your thoughts on this?
I want to see action attached to # this year! I want us to go beyond the awareness phase and into execution. It’s obvious that we are still engulfed by inequality and bias in our daily lives. Quite often these fallacies are sponsored by our governments and institutions we work for, support or are affiliated with.
What infuriates me the most, is that so many mighty forces of this world hide behind the awareness slogan to bypass the call to action.
We need more movement and execution! I #ChooseToChallenge inaction.
Question 3: Which woman is your biggest inspiration?
I’m in absolute awe of the younger generation of women who are standing up so bravely to challenge the status quo, inspire us and actually make a difference in this world. Greta Thunberg, Malala Yousafzai, Emma Gonzalez, Amanda Gorman, Lili Madigan…the list goes on. I see their passion, ambition and desire to make a better future for everyone. These young women are visionaries and leaders of not only tomorrow but today.
Question 4: What advice would you give to other women in business to help them succeed?
Do not be afraid of change – it’s natural. Challenge the popular opinion – you have a voice for a reason. Don’t hesitate to try – it’s better than agonising about a missed opportunity. If you tried and failed – treat it as an experience, next time you will do better!
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